Surprising Facts + Stats about Headshots

You might think a headshot is just a simple photo—but it’s actually a powerful tool for personal branding, career growth, and business success. From psychology to marketing impact, there’s more to a great headshot than meets the eye.

Here are some fun facts and surprising statistics about headshots that you probably didn’t know!

1. First Impressions Are Made in Just 1/10 of a Second

According to research from Princeton University, people form an impression of you in just 100 milliseconds—that’s less time than it takes to blink! And once that impression is made, it’s hard to change.

What This Means for You:

High-quality headshots ensure that your first impression is polished, confident, and approachable—before you even say a word.

2. LinkedIn Profiles with Professional Headshots Get 21 Times More Views

If you’re using LinkedIn for networking, job hunting, or business growth, having a professional headshot can increase profile views by up to 21 times and connection requests by 9 times compared to profiles without one.

Why It Matters:

Your headshots are one of the first things recruiters, clients, and potential partners see. Polished images make you more likely to be noticed, trusted, and contacted.

3. The Right Expression Can Boost Trust by 43%

A study by PhotoFeeler found that people who smile in their headshots appear 43% more likable and 38% more competent than those who don’t. A professional headshot photographer will coach you into the best facial expressions for your images.

How to Use This to Your Advantage:

• A subtle, confident smile makes you approachable while still looking professional.

• Eye contact with the camera increases perceived trust and connection.

• A neutral but relaxed expression can work well for industries like law and finance.

4. Professional Headshots Are Used for More Than Just LinkedIn

Think headshots are just for LinkedIn? Think again! People use headshots for:

  • Company websites

  • Business cards

  • Social media profiles (Instagram, Facebook, Twitter/X)

  • Public speaking engagements

  • Press releases and media features

  • Email signatures

High-quality headshots are a long-term investment that can be used across multiple platforms to strengthen your personal brand.

5. 82% of People Trust a Business More When They See Professional Photos

Studies show that businesses with high-quality professional photos (including headshots) are perceived as 82% more trustworthy than those without them.

What This Means for Professionals:

Whether you’re a real estate agent, entrepreneur, lawyer, or consultant, your headshot affects how trustworthy and credible you appear to potential clients.

6. The Psychology of Colors in Headshots

Did you know that the color of your outfit can influence how people perceive you in your headshots?

• Navy blue & black → Confidence, authority, and professionalism.

• White & light gray → Clean, modern, and trustworthy.

• Red → Bold, energetic, and attention-grabbing.

• Earth tones → Friendly, approachable, and grounded.

The colors you wear can subtly shape how people respond to your image—so choose wisely!

7. The “Selfie” Effect: Why Professional Headshots Are More Effective

While smartphones take great photos, a selfie or a cropped vacation pic won’t cut it for professional use.

A study by CareerBuilder found that bad profile pictures can cost you job opportunities—with 35% of hiring managers admitting they’ve dismissed candidates based on poor profile photos.

Why Professional Headshots Work Better:

• Proper lighting enhances your features.

• A professional photographer knows how to pose you for confidence and approachability.

• High-resolution images look crisp and polished on all platforms.

Final Thought: Great Headshots Are an Investment in Your Success

Your headshots are more than just pictures—they’re your personal brand boiled down in the most succinct way. Whether for LinkedIn, business, or networking, investing in a professional, high-quality headshot ensures that you make a lasting, positive impression wherever your image appears.

Ready to Update Your Headshots?

If it’s been more than two years since your last professional headshot, or if you’re still using a cropped photo from a wedding, it’s time for an upgrade. Book a studio headshot session today and put your best face forward!